Creating a social media report is probably not the most exciting part of your role as a freelance social media marketer. But it is one of the most crucial things you'll do.
What most freelance social media marketers don't realise is that they can use their reports as a retention strategy to build long-term relationships with clients, so they don't ever consider going elsewhere.
If your clients don't truly understand the benefit and value you bring to their business, they are more likely to reconsider their investment each time your invoice lands in their inbox. By implementing a more strategic reporting strategy, you can remove any doubt, no matter how big or small.
Implementing a more strategic reporting strategy also means regardless of the services you offer, you'll be in the best position possible when the time comes to review your fees and address a price increase with a client.
They'll be more likely to say yes because there will be no doubt about the value you provide to their company.
This reporting strategy works for all freelance marketers regardless of the platform or service you offer and irrespective of whether you focus on organic or paid campaigns.
In this episode of JFDI with The Two Lauras, we share our reporting strategy so you can easily apply it to your business.
In this episode, we are sharing a simple reporting strategy for retaining clients:
Listen now to hear:
➾ Why Laura M's boss hated her and how this strategy turned that around.
➾ Why you need to get your clients to see how valuable you are – and how to do that without it being weird.
➾ The four steps you need to take to change the way you are reporting and make your social media reports work harder for your business.
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