If you want to increase your income as a social media manager without having to work even more hours and think of even more great content ideas, then you might want to consider adding online training to your offering.
In this article, you'll discover why you should consider diversifying to offer online training and how to get started with hosting virtual training online.
Why should social media managers host online training?
There are so many small business owners out there struggling to make their marketing on social media work for them because they don't really know where to start.
As a social media marketer, you are in a unique position to pass on your skills and help them to get to grips with what works in social media so they can get better results and ultimately sell more stuff.
You're in a unique position as you've got experience marketing your own business, and other people's. So you can offer experience-based advice, help them see what improvements they can make, and identify where they've gone wrong in the past.
There is a lot that business owners can learn about social media marketing online from paid courses and free content like blogs. But nothing beats learning directly from an expert who will answer questions about your specific issues.
The online education sector is predicted to be worth $1 Trillion within the next 6 years so now it is a perfect time to help more people, while also increasing your income.
Two steps to launch and sell online training.
#1. Get your tech sorted.
We live in a digital world, and it is far easier (and less scary) than it used to be to sell and host online training.
You'll need two key things to do this well; both are easy to set up.
- First, you need a way to tell people what the event is about and to take their money when they book. There are so many options for this.
Free tools like Lu.Ma links directly to Stripe so you can process payments. And if you're ready to go all-in and invest in the best system to do the job, we'd recommend our payment processing system, Thrivecart. - Next, you somewhere to host the training. If you are hosting a live workshop or masterclass, bringing people together online, we'd recommend Zoom, which costs around £11 a month and has no minimum term sign-up.
If you're planning to pre-record and deliver the training for people to consume at their leisure, you'll need somewhere to host the course materials. We'd recommend Searchie, which we use for our courses and membership.
#2 Sell your online training before you create it.
You're a savvy social media manager; you know how to sell, so we won't teach you to suck eggs here, but we want you to know that we'd recommend selling before you put too much work into creating your training.
This way, you know it's something your audience wants, you aren't working for free, and you can tailor the training to your buyer's requests.
When it comes to selling your training, be realistic about how many people you can get onto the training. Don't expect huge numbers of sign-ups unless you have a huge audience to sell to.
Your warmest leads are likely to be the ones who buy this, so do your homework first and find out what they want and what pain points you can solve for them during the training. That way, it'll be a far easier sell and deliver.
Polls on social media or a quick survey to your email list are a great way to carry out this research.
