One of the most exciting parts of starting your own freelance digital marketing business is choosing the perfect name. Unfortunately, it’s also one of the most frustrating parts and can hold people back from getting started.
Your business name represents your brand and sets the tone for winning clients.
If you're a freelance social media manager looking for inspiration, we've got you covered!
Here are some tips and name ideas to help you choose the perfect moniker for your digital marketing business.
Reflect on Your Unique Selling Proposition (USP).
Before you start brainstorming names, think about what sets you apart from the competition.
- Do you have a knack for creating shareable content?
- Do you specialise in a specific industry?
- Do you only offer one service?
- Maybe you help people achieve a specific result.
Use your USP to inspire your business name and make it memorable.
Keep It Simple and Easy to Remember.
Aim for a name that's easy to spell, pronounce, and remember. This way, people will be able to find you easily and, perhaps more importantly, recommend you to others. When you use words that are tricky to spell, or have multiple ways of spelling you take a risk that people won't be able to find you online.
Avoid using overly technical terms or industry jargon that might confuse your target audience or leave them wondering what it is that you do.
Be Creative and Play with Words.
Get creative with wordplay! Experiment with puns, alliteration, and rhymes to create a catchy name that reflects your personality and the essence of your business.
Don't be afraid to think outside the box and come up with something truly unique.
The name doesn’t have to mean something – although it can be easier to remember if it does.
Consider Trading Under Your Own Name
Sometimes, the best business name is simply your own name. Laura Moore traded under her own name for many years and built a successful business this way.
If you already have a strong personal brand and are well-known within your industry, trading under your name can be an excellent option. And even if you’re not known yet, your name can help you to become known, as your contacts might be more likely to remember your name than a brand name.
Using your own name adds a personal touch to your business and can help build trust with clients. However, if you plan to expand your business in the future or want to separate your personal and professional identities, you might prefer to consider choosing a separate business name.
Use a Name Generator for Inspiration
If you're still struggling to come up with a name, try using a name generator. There are several online tools available that can provide you with a list of names based on your chosen keywords. While you may not find the perfect name right away, these generators can give you a starting point for brainstorming.
You could even use ChatGPT and see what AI could help you to come up with!
Check Domain and Social Media Availability Before Settling On A Name For Your Digital Marketing Business
Before you commit to a business name, make sure it’s available! If someone else has already registered the name or owns the trademark, you could get into some legal issues using it too.
You’ll also need to check the corresponding domain name and social media handles are available. As you know, consistency across all platforms is crucial for brand recognition and online presence.
Test Your Name with Your Target Audience
Once you have a few names in mind, consider testing them with your target audience.
Conduct a poll or survey to gather feedback on which name resonates most with potential clients. This can provide valuable insight into how your target audience perceives your brand and help you make a more informed decision.
Choosing the right name for your freelance digital marketing business is an essential step in building your brand and setting the tone for your clients, but it shouldn’t be something that holds you back from getting started.
If you can’t think of a business name, use your own name to get going. You can always rebrand later.