}

151: Should You Make Controversial Content as a Social Media Manager?

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Should you speak your mind on social media? In the current world of chaos on X/Twitter, trolls coming out from under their bridges and people sharing out-of-context screenshots of conversations, the internet often doesn’t feel like the sort of place where you can say what you really think any more. But, is that necessarily true? When is it okay to share your beliefs, opinions and anything that might be seen as a little spicy🌶️?

Now – let’s be clear. We don’t really think that you should never air any of your opinions online (we wouldn’t be The Two Lauras otherwise!), but there definitely is a time and a place for certain things. If you’re just wanting to have a rant, would it be better to share that with your friend down the pub? Or would it be a rant that’s actually of benefit to your potential business clients and audience?

Today’s episode is all about working out whether it’s a good idea for you (or your clients) to share your beliefs and opinions online, and in what context. It’s not a blanket one-size-fits-all answer, so listen in to hear us discuss this controversial topic!

In this episode, we’re chatting about:

  • Why we’ve been mulling over controversial content recently
  • Some things you need to think about before you go riling everyone up on social media
  • What positives (and negatives!) can come from sharing your opinions on social media
  • How you can go about sharing your opinions in the best way possible

Jump straight to it…

[00:20] Why we’ve been reflecting on this

[03:33] Finding clients who are right for you

[06:48] Standing out

[08:08] Engagement isn’t always a good thing!

[16:19] What you need to think about when it comes to sharing your opinions

[23:13] Tips to share your opinions in a positive way

Connect With The Two Lauras:

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We love watching you succeed more than we love binge watching Love Island, which is a lot #confession.

We’ve been where you are today... we launched (and still run) two successful social media freelance businesses and joined forces to help you do the same.

If you want more help check out our Toolkit and Membership, we'd love to support you.

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