How many times have you equated the phrase “give value” with creating content about how to do something (bonus points if it’s really complicated!)? We think the word value has lost a bit of value to be honest, and we want to debunk once and for all what we think value-based content actually is.
In our books, there’s six different types, and it’s pretty important that you create all of them for your audience. When we go for a quick scroll, sometimes we’re feeling sad, sometimes happy, sometimes we’re looking for something in particular – and if you’re not covering all bases, your audience might just not find the type of content they’re looking for.
So, let’s throw out the checklists and let’s start entertaining, inspiring and connecting with our audiences instead! Tune into the episode to learn all about the six different types of content you can create to give value to the people who follow you or your clients.
In this episode, we’re chatting about:
- Misconceptions people have about value-based content
- Types of value based content you can create that aren’t just “how-to” content
- Why you need to create a variety of types of content to engage your audience
- Ideas for your content along the way!
Jump straight to it…
[00:47] Value content ≠ how-to content
[01:35] Solutions to problems content
[03:31] Inspirational content
[08:14] Permission-based content
[10:02] Clarity content
[13:49] Connection-based content
[18:15] Entertainment-based content
[23:37] Our “Remix” guide
