Whether it’s the more traditional cold pitch of a salesman turning up at your door to sell you dishcloths, or a sleazy DM-slide from someone who has absolutely no idea whether you even need what they’re selling, we HATE cold pitches. Most of the time, they don’t even know your name or what you do, they’re just trying to send out as many cold pitches as possible. Who honestly wants that to be their main method of trying to acquire clients? Definitely not us, and not you either, we’re sure!
So, in today’s podcast episode, we’re going to be diving into why cold pitching really is a terrible way to try to find clients, and what we think you should be doing instead (it’s probably even easier than cold pitching, anyway!). We’ll also be covering what you should be doing if you’re needing to get your next client as quickly as possible. We’ll also be talking about how not all pitching is cold and why we definitely encourage a warm pitch!
So if you’ve been using a cold pitch as your main technique to find clients, but it isn’t really working for you, and you feel uncomfortable doing it – tune in now!
In this episode, we’re chatting about:
- Our true thoughts and feelings about cold pitching
- Playing the long game when it comes to finding clients
- How to start natural conversations with people online
- Cold pitching vs warm pitching and why we still pitch to people
Jump straight to it…
[00:56] Why we don’t like cold pitching
[02:27] Bad pitch examples and etiquette
[06:32] Showcasing your skills should be your main pitch
[08:39] The slow game: building meaningful relationships!
[13:24] Not all pitching is cold
[15:13] What if you need a client right now?
