Marketing

Using a quiz to grow your email list.

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You already know you need to grow your email list, right?! The first thing you need to get going is the perfect lead magnet. Here's a comprehensive look into how and why quizzes are one of our favourite formats for lead magnets, especially when powered by tools like ScoreApp.

Contrary to popular opinion (and thanks to some recent technological advances), quizzes are now the easiest lead magnet you can create! And you could set up a quiz lead magnet your audience will love in a matter of minutes!

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1. Mutual Benefits for both you and the quiz taker

Quizzes provide a two-fold benefit. For you, the freelance social media marketer, quizzes offer invaluable data on potential clients.

This data-driven insight can help you with targeted follow-up calls, and nurturing email campaigns. And you can even use the data to tailor your offers to each recipient!

The quiz-taker, on the other hand, receives highly personalized feedback based on their responses, ensuring they get content that's directly relevant to them. People love this sort of personal insight and support, which is why quizzes are so popular.

2. The Power of Personalized Feedback

With a quiz, especially when using a tool like ScoreApp, you can give your participants dynamic feedback. Moving away from a generic, one-size-fits-all result means that the quiz taker will feel seen, understood, and valued.

It's this kind of engagement that transforms casual followers into potential clients.

3. Quiz Examples for Freelance Social Media Managers

There are so many options; let your imagination run wild!

Here are two AI-generated examples to get you started:

Example 1: “How Much Time Are You Really Spending on Social Media Management?”

Description: Juggling content creation, posting schedules, engagement, and analytics can be time-consuming. Take this quiz to evaluate how much time you're investing in your brand's social media presence and if it's the most efficient use of your resources.

Sample Questions:

  1. How many hours a week do you spend curating content for your platforms?
  2. How often do you analyze your social media metrics and adjust strategies accordingly?
  3. How much time goes into engaging with followers, responding to comments, and handling direct messages?
  4. Are you actively running ad campaigns, and if so, how long does it take to set up, monitor, and adjust them?
  5. How often do you update your content calendar or social media strategy?

Result Breakdown:

  • Minimal Time: You spend very few hours on social media. You might be missing out on potential business opportunities, let's chat to see how we can work together to get in front of more of your perfect customers.
  • Moderate Time: You're investing a decent chunk of time, but there could be more efficient ways to manage your platforms. You could reclaim that time so you can work on other areas of your business by outsourcing your social media marketing.
  • Extensive Time: You're heavily invested in handling your social media. Imagine reallocating some of this time to other critical areas of your business. Outsourcing is probably the best next step for your business to progress.

The idea behind this quiz is to make businesses think about the time and resources they are investing in social media management. Upon realizing the extensive hours and effort it takes, they might be more inclined to consider outsourcing to an expert social media manager without the quiz overtly pushing that agenda

Example 2: “Are Your Advertising Efforts Truly Maximizing Your ROI?”

Description: This quiz evaluates the efficiency of your current ad campaigns to ensure you're getting the most out of every pound spent.

Sample Questions:

  1. How often do you analyze and adjust your ad campaigns based on performance metrics?
  2. Which platforms do you currently advertise on, and how did you choose them?
  3. How familiar are you with the latest ad targeting techniques and A/B testing?
  4. How much time do you spend weekly on setting up, monitoring, and tweaking ad campaigns?
  5. Have you ever felt overwhelmed or confused by the plethora of ad metrics and terminologies?

Result Breakdown:

  • Beginning Stages: You're in the initial phases of your advertising journey. There might be untapped potential and techniques you could leverage for better results, let's chat about how I can help you.
  • Intermediate Effort: You've got a good grasp on advertising but might be missing out on some advanced strategies. Let's talk about how I can help you fine-tune your strategy to see if we can achieve more results at a lower cost.
  • Full Throttle: You're heavily engaged with your ad campaigns. However, considering the time invested, there's a chance you could achieve even better results with expert help.

This quiz makes businesses reflect on their current advertising practices. If they find gaps in their strategy or feel they are investing too much time without seeing proportionate returns, they might naturally be inclined to think about hiring an ads manager, all without the quiz explicitly suggesting it.

Each quiz not only demonstrates the expertise of the social media manager but also provides actionable insights for the quiz-taker, pushing them further down the sales funnel.

4. Using ScoreApp to your advantage

We love ScoreApp – it's a game-changer in the realm of quiz lead magnets. Touted as the world's first AI-generated quiz builder, ScoreApp is specifically designed for service-based businesses like yours. It offers an AI Quiz Builder, which crafts a scorecard within minutes based on a few quick questions you'll answer.

No more tedious hours spent crafting questions and results pages!

Plus, with the AI Marketing Assistant, promoting these quizzes becomes effortless with generated social media posts, blog content, and more!

5. Data, Data, and More Data

The value of data in today's marketing landscape cannot be overstated. ScoreApp provides aggregate data on all leads, which is crucial for spotting trends, understanding your audience's behaviour, and identifying opportunities for product or service development. Plus, it provides a list of people who might buy it!

In Conclusion

For freelance social media managers, quizzes offer a simple yet highly effective method for lead generation. And with platforms like ScoreApp, the process becomes not only easy but also significantly quicker. So, if you're on the hunt for a tool that combines quizzes, data analysis, and the prowess of AI for unparalleled customer engagement, make your way to ScoreApp now and take a free trial on us!

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We’ve been where you are today... we launched (and still run) two successful social media freelance businesses and joined forces to help you do the same.

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