“People won’t pay four-figures for social media management!”
We hear it all the time. And it’s just not true – there are lots of businesses out there spending four-figures per month on their social media manager. It’s just, unfortunately, the leads that are coming your way don’t have that kind of budget. So why are you getting leads with low budgets? And how can you start to attract clients with budgets that surpass that all-important £1000 per month figure?
So much of it is to do with your messaging and positioning, which we’re obviously going into in today’s episode. But what you might not realise, is that a lot of the problem could be down to the clients you’re already working with, and the time and mental energy that they take away from you. How can you market your business to higher budget clients if you’re barely got 5 minutes to have a cup of tea, let alone catch up on Real Housewives?!
It’s not going to be a quick fix, but implementing the steps in this episode should have you well on your way to working with a few really great, high paying clients with time in your week left over to work on your own business, too!
In this episode, we’re chatting about:
- All the reasons that make social media management a luxury, premium, exclusive, four-figures-per-month service
- Why your messaging and low price point is turning clients away from you
- How your positioning on social media could be turning potential clients off
- The reason your existing clients are making it even harder for you to sign higher budget clients
Jump straight to it…
[00:57] Why social media management is worth four figures per month
[10:24] The price on your website is too low
[15:03] You’re trying to talk to everybody
[18:52] You aren’t using case study content
[20:49] Watch how you’re positioning yourself
[24:57] You’re taking on every client who comes your way
[28:02] You’re relying on referrals
