As you grow your ads management business, you’ll begin to get a clearer picture of the type of people and businesses you enjoy working with.
This is important because the clearer you are on who your dream client is, the more you can do to win them.
Sounds obvious, right? But it’s amazing how many ads managers miss this vital step.
In this blog, we will help you identify your dream client and show you the daily steps you can take to get more of them.
Who is your dream client?
Everyone’s dream client is different, and the exciting part of working as a freelance ads manager is that you get to choose!
Maybe you only want to work with businesses that are local to you or who also need to work flexibly around their family?
Perhaps you only want to work with businesses that already have a good organic presence or who sell products you would use?
Whatever the criteria you set, the decision is yours and means you get to work with clients whose values and ideals align with yours.
Identifying your dream client is empowering because it gives you the confidence to turn down leads that aren’t right for you.
The result? You stop taking on clients who make you feel undervalued, frustrated and resentful.
Start by listing what’s important to you, your non-negotiables when it comes to business, and your dream client’s key characteristics?
4 ways to tell a dream Facebook Ads client from a nightmare one:
- They are more than willing to invest, both in your management fees and their ads budget (which they have no concerns about scaling).
- They listen to your opinion, recognise your expertise & let you do your job.
- They respect your boundaries and don’t text you 24/7.
- They know ads management is a complex and strategic role.
Daily steps to win more ads management clients
Now you know who your dream client is, you’ll need to go all out to grab their attention and show them why you’re a perfect match. Here’s how:
1) Be clear with your messaging
To attract your dream client, your messaging must be crystal clear.
Your website and social bios should make what you do and who you do it for glaringly obvious. You risk losing people before you’re even out of the blocks if they don't.
Don’t assume people will bother to work it out by reading your content – they might not get that far.
By crafting a clear and consistent brand message across your digital platforms, you’ll position yourself as an expert and catch the right people's attention while systematically turning off the wrong ones.
Be clear about what services you offer. For example, don't talk about organic social media marketing if you want to focus purely on Facebook ads management.
2) Be active on your social media platforms
When you’re busy managing client accounts, putting your platforms on the back burner can be far too easy.
But that’s a big mistake if you want to attract higher-paying dream clients and turn away businesses with low budgets.
Your social media channels are a chance to showcase your results, build authority, speak directly to your target audience and generate enquiries about your service.
So unless you have the budget to outsource your organic marketing, you'll want to ensure your social media marketing skills are as good as your ads management skills!
3) Tell people how they can work with you
Lots of ads managers feel uncomfortable about promoting their services on social media. But if people don't understand how they can work with you, they won't work with you.
Content about your services should be a key part of your content strategy and we suggest publishing promotional content a minimum of once a week.
Promotional content includes:
- Testimonials and reviews
- Links to blogs and lead magnets
- Advertising your availability
- Promoting upcoming workshops and masterclasses
- Launching a new product or service
By regularly reminding people about your services and letting them know how they can work with you, you’re giving them a chance to benefit from your knowledge and grow their business.
4) Join conversations
When it comes to attracting your dream client, conversation is huge.
But we don’t just mean having conversations when people comment on your content – you need to put yourself out there and get start conversations with other people too.
Successful ads managers go out of their way to get in front of their dream clients in various places every day.
They offer advice and information in communities where their dream clients hang out.
They actively follow and engage with their dream clients' accounts rather than just responding to comments on their own content.
And they follow key hashtags and influencers and join interesting conversations which get them seen by their target audience.
Cold outreach is awkward, right? And it rarely pays off because people don't like to be sold to by a stranger. So the first step is always to build rapport and start a relationship before ever selling your services.
5) Prioritise your own business
Whether you allocate an hour a day, or a day a week, you must carve out time to do the jobs that will help your own business grow.
Use this checklist to get you started:
✔️ Create and schedule content that speaks directly to your dream clients & positions you as the best Facebook Ads manager out there.
✔️ Research businesses you’d like to work with, follow and engage with them on social. You could offer to audit their ad account if you see they are already running ads.
✔️ Be active in networking groups and generous with your knowledge.
✔️ Follow up on all leads, even if they're not your dream client, they deserve a response – and could lead to a referral down the line.
✔️ Get up to date with your business admin
✔️ Stay in touch with your email list! (You are building an email list, right?)