We asked our Instagram followers if they wanted us to review their content, and we're sharing the first one with you so you can learn too!
(Before we start, a quick caveat – we don't know what the objective of the accounts/content so we can't go into as much depth as we would do on one of our popular content review calls.)
With all that in mind, let's dive in!
This is the account we're reviewing. It is a social media agency that specialises in helping restauranteurs.
Here are our thoughts…
1) Make sure the content attracts the right audience.
We'd amend the graphic in the pinned post about taking on clients to call out the audience you are trying to attract for your services. This way, regardless of where they see it, they immediately know you are talking to them. e.g. “Good news, if you want to fill your restaurants this month… we have space to help you get more bookings.”
In its current format, we don't know what kind of clients this agency helps or what they help them with.
2) Add value to testimonials
This is a testimonial post, but it is really tricky to read on mobile. It's definitely worth re-posting in a different format with bigger text and more contrast.
It's also worth remembering that although YOU want to share reviews (and should), they're not all that interesting to the people you want to show them to. Sometimes, giving value before sharing the testimonial can make it more interesting and memorable, or you could simply make it more intriguing, like this post that has generated a ton of website clicks.
3) Stay on message.
The bio on this account says this person helps restaurants, which makes the before and after Reel confusing for the audience as it's not about that sector.
We'd always recommend you stay on message as much as possible; you can still share results from other businesses without confusing your audience and thinking you no longer help their niche.
4) B-roll can be strategic.
With that in mind, here's another pro tip that most social media managers miss…
Make your b-roll videos relevant to the people you want to pay attention.
For example, if your clients are wedding planners, which b-roll is more likely to catch their attention?
- A video of beautiful scenery
- A POV video walking past a wedding dress shop?
The Reel on the account above had a beautiful b-roll video of gorgeous scenery, but it might be more likely to catch the eye of the dream clients if it was a video showing inside a restaurant, for example.
Need more Reels ideas? Here are 45 short-form video ideas for social media managers.
5) Optimise for attention
We spend a lot of time making each post highly clickable, and we'd recommend all social media managers do the same so that if it's discovered in Explore or Search, people pay attention. Ask yourself, why would someone choose to click YOUR post over all the other posts surrounding it?
6) Don't forget SEO
In the few minutes we spent looking at this account, we couldn't easily spot keywords being used, so it's unlikely this content will be served to the right people. It's crucial that a keyword strategy is applied to your content and your posts are optimised for search and discovery using keywords relevant to your audience and content.
SEO is one of the ways you can help your business be discovered in 2024.
7) Use ManyChat!
No matter the niche, we'd definitely recommend using ManyChat on Instagram rather than expecting someone to click your bio or send a DM (there is a mini-course in The Social Media Managers Toolkit to help you set this up.)
👉 Enjoy this? Read part two here.
