It's that time of year when you need to start creating motivational New Year's content for your freelance social media management business!
With the new year rolling in, there's no better time to showcase your creativity and engage your audience with fresh, inspirational content. By embracing the season and creating content that aligns with your business objectives, you can increase engagement, drive sales, and grow your online community.
In this comprehensive guide, we've put together some new year-themed content ideas to help you craft the perfect social media posts for your freelance business.
Share Behind-the-Scenes Content
Give your audience a glimpse of what goes on behind the scenes in your day-to-day work as a social media manager during the winter months.
Share images and videos of you working on projects, brainstorming ideas, or collaborating with clients. This will help to humanize your brand and build trust with your audience.
People love to know what will happen when they start working with you, so share your onboarding process. We all know how well unboxing videos work, so why not ‘unbox’ your business?
Offer Motivational Productivity Tips
Share your tips and tricks for being more productive and starting 2024 as you mean to go on. This could include time management strategies, advice on maintaining a work-life balance, or tools you use to keep yourself organized.
For example, you could suggest taking a walk in the park during lunch break to shoot some b-roll video for Instagram Reels.
Share Your Winter Workspace
Give your audience a glimpse into your winter workspace, whether it's a cosy home office, a local café, or a co-working space.
Showing where you work is a great way to give people a sneak peek behind the scenes, and adding tips to help people stay productive and comfortable during the colder months can make your content even more valuable.
Promote Your New Year Offers
Add additional revenue opportunities in the first quarter of 2024 by creating special promotions for your 1:1 or group offers. Run a launch or promotional campaign to build up anticipation and give people a deadline to buy to maximize sales.
Tap into what your audience is looking for or struggling with at the start of a brand new year. Are they struggling with a post-Christmas promotion, for example?
Share Inspirational New Year Quotes
Share motivational quotes related to the New Year or getting inspired for 2024. Use vibrant backgrounds and creative typography to make these quotes visually appealing and shareable – but do make sure they align with your business objective; never share a motivational quote just for the sake of it.
Looking for short-form video ideas? There are 45 ideas for you here!
Offer Social Media Audits or Consultations
Encourage potential clients to start the year well by getting their social media channels audited so they know how they can maximize their content for the first quarter of the year and get 2024 off to the best possible start.
Highlight Your Recent Success Stories
Highlight any significant accomplishments, milestones, or successful projects you've completed during the recent months.
This can help showcase your expertise and inspire your audience to consider your services. For example, you could share a case study of a successful recent campaign you ran for a client and include a great testimonial.
Post-Christmas Reading Recommendations
Whether you read, listen to audiobooks or prefer podcasts, you’ll have tons of great takeaways to share with your audience. People often go into a new year with a mission to learn, so share those takeaways or give your audience a curated list of books or podcasts related to social media management, digital marketing, or entrepreneurship that you have enjoyed recently or plan to read during the autumn.
Share tips and advice for New Year promotions
If you work with e-commerce businesses, this should be high on your priority list. Businesses that put a lot of emphasis on Christmas promotions will still need to make sales in the new year but might be struggling to do so. Giving them advice and guidance will help position you as a reliable expert.
In a similar vein, your audience may be looking for advice and ideas to round off the year well in the final quarter.
Pro Tip: Use this time to prepare for 2024
The new year is the perfect time for freelancers to look ahead and make plans for a successful 12 months. We've got you covered with our annual planning workbook.
It's not too early to start thinking ahead and planning content for the rest of the year. You could even get in early and plan your summer content so you can free up your time in the sunny months!
As you create motivational New Year's content for your freelance social media management business, remember to keep in mind your bigger picture.
Make sure your content aligns with your overall business objectives and marketing strategy while engaging your audience with fresh and exciting content ideas.
By keeping these points in mind, you'll be able to create a diverse and engaging New Year content calendar that not only captures the inspirational feeling of the start of a new year but also supports your broader marketing objectives and helps you to achieve your revenue goals.