Summer is just around the corner; it's the perfect time to create engaging, vibrant content that resonates with your audience and showcases your own business.
We always have an endless supply of content inspiration, but we know that not everyone does. So, with that in mind, we've put together a comprehensive guide filled with content ideas to help you craft the perfect summer-themed social media posts for your freelance business.
Share Your Summer Workspace
Give your audience a glimpse into your summer workspace, whether it's a cosy home office, a local café, or an outdoor setup.
Showing where you work is a great way to give people a sneak peek behind the scenes. If you can also add tips to help people to stay productive and comfortable during the hot months, you’re onto a winner.
Offer Summer Productivity Tips
Share your tips and tricks for staying productive during the summer season. This could include time management strategies, advice on maintaining a work-life balance, or tools you use to keep yourself organized.
Share Your Summer Success Stories
Highlight any significant accomplishments, milestones, or successful projects you've completed. This can help showcase your expertise and inspire your audience to consider your services.
Document Any Summer Networking Events
If you attend any networking events, conferences, or in-person training during the summer months, be sure to share your experiences on social media.
This can help showcase your commitment to professional development and industry engagement and will help to position yourself as the expert. Do make sure you make the content useful and valuable to your audience at the same time though – don’t make it all about you!
Share Behind-the-Scenes Content
Give your audience a glimpse of what goes on behind the scenes in your day-to-day work as a social media manager during the summer months. Share images and videos of you working on projects, brainstorming ideas, or collaborating with clients. This will help to humanize your brand and build trust with your audience.
Highlight Your Work-Life Balance
Showing your audience how you maintain a healthy work-life balance during the summer months will help to inspire them to do the same.
Promote Your Summer Offers
Add additional revenue opportunities over the summer by creating special summer promotions for your 1:1 or group offers. Run a launch or promotional campaign to build up anticipation and give people a deadline to buy to maximise on sales.
Offer Social Media Audits or Consultations
Encourage potential clients to take advantage of the slower summer months by getting their social media channels audited so they know how they can maximise their content for the last half of the year.
This can be especially powerful for e-commerce businesses that will be ramping up for Q4 as soon as the summer is over.
Collaborate with Other Freelancers
Team up with other freelancers in your industry to create summer-themed content. This could involve sharing each other's work, hosting joint webinars, or even offering combined service packages.
Post Summer Reading Recommendations
Share a curated list of books or articles related to social media management, digital marketing, or entrepreneurship that you plan to read during the summer.
This can help position you as a thought leader and encourage your audience to engage in meaningful discussions.
Once you’ve read them, you can share your key takeaways to help others too.
Share Inspirational Summer Quotes
We’re not massive fans of inspirational quotes, but if your audience relates to motivational quotes and they work well for you, then sharing quotes related to summer or staying motivated during the warm months may work well for you.
Use vibrant backgrounds and creative typography to make these quotes visually appealing and shareable – and always remember your business objective and customer avatar when creating them.
Conduct a Summer Q&A Session
Host a live Q&A session on your social media channels, focusing on summer-related topics or challenges specific to social media management. You’ll find people complaining about lack of engagement over the summer months so that might be a good angle to take and you could help people understand why their engagement is down.
Encourage followers to submit questions in advance or ask them during the session, creating a sense of community and engagement.
Be sure to save the replay and use it as an evergreen content opportunity. Send the replay link to your email list and share it on all your channels.
Offer Seasonal Social Media Tips
Provide your audience with social media tips and strategies specific to the summer season.
This could include advice on adjusting posting schedules, leveraging seasonal trends, or creating engaging visuals for summer-themed campaigns. This is another great opportunity to share your knowledge and experience around engagement rates over the summer months.
Align your summer content with your marketing strategy.
As you dive into creating captivating summer content for your freelance social media management business, it's crucial to keep in mind the bigger picture.
While summer-themed content can be fun and engaging, it's essential to ensure that everything you post aligns with your overall business objectives and marketing strategy.
And don't forget there are many reasons your engagement might drop during the summer months – most are not due to the algorithm. We dive into this in this blog >> The Algorithm Isn't The Reason Your Engagement Has Dropped
Before you start crafting your summer content:
a. Review your goals:
Understand your specific objectives, such as increasing brand awareness, driving sales, or growing your online community. This will help you create content that not only delights your audience but also drives results.
b. Maintain brand consistency:
Ensure that all your summer content stays true to your brand identity, including your tone, voice, and visual style. This will help reinforce your brand image and create a cohesive social media presence.
c. Track performance:
Continuously monitor your content's performance to gauge its effectiveness and make any necessary adjustments. Use analytics data to identify trends, optimize your strategy, and deliver content that resonates with your audience.
By keeping these points in mind, you'll be able to create a diverse and engaging summer content calendar that not only captures the essence of the season but also supports your broader marketing objectives.
If you want to take a social media break this summer, make time to create this content in advance and get ready to embrace the sunny days ahead and make a splash with your sizzling summer content!
Need more content ideas?
Check out The Content Bank – over 100 content ideas for social media managers!