As a freelance social media manager, your website is your online calling card. It showcases your expertise, attracts potential clients, and ultimately drives conversions. And, before you ask… YES social media managers really do need a website!
A well-designed website can make all the difference in securing new clients and growing your business. We've put together a list of ideas to help you create an engaging and effective website.
1. Pre-Qualifying System for Discovery Calls
This may shock you, but we would recommend you don’t add a ‘book a call’ button to your website so you can save time and energy by inviting only the right clients to a discovery call.
Instead, add a pre-qualifying system on your website, such as an application form or questionnaire, to ensure you're only speaking with potential clients who are a good fit for your services.
You can do this using TypeForm, Google Forms or your web builders' in-built form builder.
2. Case Studies
Show your website visitors what it’s like to work with you by showcasing your past successes in detailed case studies.
Demonstrate how you've helped clients achieve their social media goals and the results you've delivered. Include relevant metrics and data, visuals, and concise explanations to make your case studies compelling and persuasive.
Often the best case studies start by explaining the challenges a business was facing before working with you and the journey you went through to achieve success.
Add credibility to your website with testimonials from satisfied clients.
Reach out to past clients and request a short quote or review of your work.
These testimonials will serve as social proof and help potential clients feel confident in your abilities.
4. Expertise-Driven Blog Content
Create a blog that highlights your expertise in social media management.
Share valuable tips, industry updates, and strategies to engage your audience and showcase your knowledge. By providing valuable information, you'll establish yourself as a trusted authority in the field.
Unsure what to write about? Get 97 blog ideas here.
5. About Page
Write an About page that speaks directly to your target audience. Instead of focusing solely on your own background and experience, emphasise how your skills and expertise can help potential clients achieve their social media goals.
Use clear language and address the specific pain points and challenges your dream clients face.
You should include photos of yourself throughout your website and particularly on your about page.
6. Recommendations Page
Consider creating a dedicated page where you recommend products and services to your website visitors. Then be strategic and use affiliate links for each option to create an additional source of income while also providing value to your audience. Some tools you could recommend with affiliate links include social media scheduling tools (e.g., Agorapulse), graphic design tools (e.g., Canva, Adobe Express) or your favourite business books with an Amazon affiliate link.
Use our favourites page as inspiration if you like, and check out the tools we recommend for social media managers while you're there!
7. Lead Magnet Sign-Up Page
Email marketing is essential for a freelance social media manager because it allows you to maintain regular contact with your audience, build trust, and showcase your expertise. By sending informative and engaging emails, you can nurture leads and turn them into paying clients while also retaining existing clients and encouraging referrals.
But you need a way to get people on your email list in the first place, which is where a lead magnet comes in!
Offer something of value, such as an e-book, checklist, or exclusive content, to encourage visitors to sign up for your email list.
8. Social Media Channel Links
Make no mistake; potential clients will check out your social media channels to assess your credibility. So make sure your links are up to date and working.
Then ensure that your profiles are consistently updated, professional, and engaging. This will give potential clients confidence in your ability to manage their own social media presence effectively, as they’ll see your social media management skills in action.
9. Try Showit and Tonic Templates
Showit is an intuitive and user-friendly website builder which integrates with WordPress but is far easier to use!
Tonic templates are designed specifically for Showit and provide a professional and visually appealing starting point, making it easy to create a stunning website that reflects your brand and expertise.
Your website is your shop window so it needs to provide all the right information while also looking good. Get 1 month free on Showit here.
With these ideas in mind, you'll be well on your way to creating a website that effectively attracts and converts potential clients.
Remember to use clear language, showcase your expertise, and provide value to your audience. Once your website is set up and you're ready to take it to the next level, it's time to look at SEO to bring more traffic to your site.