Take a 30-day social media challenge

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We’re also talking about something that we do to really get to grips with how a platform works, discover what content works and how we can get better results there. The best way to get to learn how a social media platform works is to go all-in and use it consistently. That’s why were are … Read more

How To Make Your Content More Accessible On Social Media

Yellow notebook on a grey background. Title reads 'How To Make Your Content More Accessible'​

Accessibility is not optional. And it doesn’t just mean ramps and wider doors! You should be doing everything possible to ensure that all your social media content is accessible to as many people as possible, regardless of their individual needs. If you work as a social media marketer, this is your responsibility. In this article, … Read more

What Is Google Analytics 4 (GA4) And How To Use It?

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Google says Google Analytics GA4 is the future of analytics. In this article, you’ll learn what social media marketers need to know about GA4. What is Google Analytics? Google Analytics is a website analytics tool that helps website owners and marketers to analyse website traffic.  It provides a thorough picture of your (or your client’s) … Read more

7 Instagram Reel Ideas For Product-Based Businesses

With Instagram prioritising video and moving all video content to the Reels feed, it’s crucial to include video in your Instagram strategy. But creating videos on behalf of clients can be tricky for freelance social media managers, particularly if your client isn’t nearby. So can you use video to promote your client’s products when they … Read more